HOME

COMFORT_

BEAUTY

_FASHION_

MIXED_WITH_A_COCKTAIL_ OF_GOOD_ THOUGHTS

_ FOR_AND_

ABOUT_THE

_FEMALE_

MONTHLY

_CYCLE_

Proud Period Creative Direction Ooh Any Day Now

BOUTIQUE

100% COTTON PANTS AND SOCKS

WITH HAND EMBROIDERED 'PERIOD FAIRIES' FOU FOU & MINOU COME

WITH SOOTHING SCENTED CANDLES .

GARMENT CRAVING

CHANGING MOODS – CHANGING FASHION PREFERENCES, DEPENDING ON THE PHASE OF THE MONTHLY CYCLE.

REDEFINING_PERIODS_BY_SIMPLY_WELCOMING_AND_CELEBRATING_THE_CYCLE_IN_STYLE_AND_COMFORT_MONTH_AFTER_MONTH

Herbal Tea

THOUGHTS

PERSONAL THOUGHTS, MEMORIES AND OBSERVATION AROUND THE MONTHLY CYCLE

AND PERIOD.

READ ALSO MY THOUGHTS written for _HUFFPOST UK_

THE_MUCH

_NEEDED_

CELEBRATORY_

AND_BOASTFUL

_OUTLOOK

_ON_THE_

MONTHLY_

CYCLE_

A Rose Is A Rose Female mood swings Period Cramps

VISUAL ESSAYS

PHOTOGRAPHY ESSAYS AROUND THE DIFFERENT ASPECTS OF THE MONTHLY CYCLE. CREATED IN COLLABORATION WITH BOTH FEMALE AND MALE CREATIVES.

 

Be a PROUD Menstrual Cyclist! Bring home Fou Fou & Minou! Keep your feet warm and your ovaries mellow while taking pleasure in soothing scented candles, next time you have your period.

THE STORY

The childhood and teens of the founder Hedieh Anvari are the inspiration for Ooh Any Day Now. Growing up around both Eastern and Western culture, Hedieh was influenced by different and sometimes contrasting views on the vast subject of life and one potent and personality shaping event; the recurring monthly menstruation.

At the age of eleven, Hedieh was taught to proudly welcome her first period.

The forthcoming periods throughout her teens had two fairly different influences: the approach of her Iranian parents and the Swedish modus operandi that she found among her friends, school and the sports teachers.


At home, she was brought up to be accommodating to the monthly cycle by slightly modifying her diet and daily routines around and during her period. Hedieh Anvari was encouraged by her parents to make those days lovingly comfortable for herself and to be caring towards her body. It is this notion that the founder has made at the heart of Ooh Any Day Now. At school and with Swedish friends, the period was hardly a valid reason to diminish one's active schedule. This positive and resilient attitude is also cherished on Ooh Any Day Now.

THE FOUNDER

Ooh Any Day Now was founded by Hedieh Anvari, with more than a decade of working in fashion advertising and visual communication for international luxury & lifestyle brands and agencies. The founder and creative director is keen to apply a modern-forward aesthetic to the intimate but yet universal topic; the monthly cycle.

Brought up in Stockholm, of Iranian heritage and a graduate of University of the Arts London, Hedieh Anvari has worked both in London and Paris as a multidisciplinary fashion & beauty Art Director. She continuous to work with European fashion brands as creative consultant.

THE OBJECTIVE

Being truly fascinated by the machinery of the monthly cycle, the core objective is to celebrate and highlight its brilliance, with pride and strength.

Simply to redefine this monthly ‘Happening’ with fresh outlook, by recognising that the pain synonymous with parts of the monthly menstrual cycle is a direct reminder of female strength and resilience.

Another tangible objective is to be more in sync with our body's natural biology and rhythm. To create, and continuously recreate a more harmonious and welcoming relationship to menstruation.

With mastery and small triumphant ‘tactics’ approach the powerful 'merry-go-round' with simple everyday effortless pleasures and little treats.

The aim is to ultimately befriend the fairly common changes in mood, taste and body that the monthly cycle and menstruation might bring to some girls and women.

Similar to the young adult experience of the Ooh Any Day Now founder, the encouraging message is to approach the cycle and the period with a lucky mix of care and authority.

COME DANCE WITH OOH ANY DAY NOW

ON INSTAGRAM

MADE IN LONDON WITH HOPE & SMILES

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