Being truly fascinated by the machinery of the monthly cycle, the core objective is to celebrate and highlight its brilliance, with pride and strength.
Simply to redefine this monthly ‘Happening’ with fresh outlook, by recognising that the pain synonymous with parts of the monthly menstrual cycle is a direct reminder of female strength and resilience.
Another tangible objective is to be more in sync with our body's natural biology and rhythm. To create, and continuously recreate a more harmonious and welcoming relationship to menstruation.
With mastery and small triumphant ‘tactics’ approach the powerful 'merry-go-round' with simple everyday effortless pleasures and little treats.
The aim is to ultimately befriend the fairly common changes in mood, taste and body that the monthly cycle and menstruation might bring to some girls and women.
Similar to the young adult experience of the Ooh Any Day Now founder, the encouraging message is to approach the cycle and the period with a lucky mix of care and authority.