Design thinking embedded in irreverent imagination. Crystallised by artistic direction. Powered by conceptual ideation – a creative practice by Hedieh Anvari; an admirer of the amorphous & its possibilities.
A malleable approacht to creative direction, to encourage participation of a wide selection
of creative practitioners. The priority is to bring artistic endevour and attention on the universal machinery of
menstrual cycle – allow design and creative examination help to elevate the narrative. At times, a brief is written
to cater for new collaborative partnerships.
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Studio Cravings – GARMENT CRAVING
What is it that makes you, time after time returning to the same garment, among all the other carefully designed and crafted pieces bought with hard earned money?
Peculiarly, every month, on the first days of my period – the Follicular Phase, I find myself opting for white garments. Perhaps not so clever but I can't really help myself as it's soothing on some level, as I feel slightlly heated with a body temprature higher than rest of the month!
Jil Sander
mood DRESSER
The beginning of the menstrual cycle, like the start of the spring season >> time for more crispy White and a touch of recently-picked-herb green. A green specific to newly blossom baby leaves. A true spring greenery.
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Green Satin Squared Pointy Heels by Sally LaPointe
White Tulle Trousers by Givenchy
White Adidas Tracks Pants by Gosha Rubchinskiy
Green Satin Squared Pointy Heels by Alyx
High-rise wide-leg jeans by MM6 Maison Margiela
colour of
recently picked herbs
Maison Martin Margiel
vanilla WHITES
Stella McCartney faux leather ankle boots or Laurence Dacade Plume patent-leather ankle boots with Burberry Dawson cashmere turtleneck sweater with Christopher Esber white skirt.
Drawn to bright white - perhaps for the sense of peace and calm it offers.
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Resin Button Skirt by Christopher Esber
colour of PEACE
white helping alleviate emotional upsets and low/high moods.
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Mens look Jil Sander
Ribbed Tank Gown by Alexander Wang
Ribbed Tank Gown by Alexander Wang
Two-tone leather boots by Proenza Schouler
Frayed Woven Trench Coat by Elizabeth & James Dakotah
Mens look Jil Sander
Céline
creamiest WHITES
Drawn to bright white - perhaps for the sense of peace and calm it offers.
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white t-shirt and cream trouser suit by MCQ
cotton top with lacing detail Jonathan Anderson
Molotov Ruffle Sleeve Dress by Ellery Land
Layered dress by Derekl Lam
an indication of end of an old cycle and arrival of a new.
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White – colour of TRANSITION
white helping alleviate emotional upsets.
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Top to toe white Material Tbilis