Design thinking embedded in irreverent imagination. Crystallised by artistic direction. Powered by conceptual ideation – a creative practice by Hedieh Anvari; an admirer of the amorphous & its possibilities.

Manage your

moods & energy levels

Forecast and understand changes in your energy levels and spirit by tracking your period by jotting down your thoughts on Ooh Any Day Now first edition A5 printed Menstrual Cycle Planner beautifully designed with great attention to details.


Still life Photography Hedieh Anvari Creative Direction Period Pants Socks
Still life Photography Hedieh Anvari Creative Direction Period Pants Socks
Still life Photography Hedieh Anvari Creative Direction Period Pants Socks
Still life Photography Hedieh Anvari Creative Direction Period Pants Socks
Still life Photography Hedieh Anvari Creative Direction Period Pants Socks
Still life Photography Hedieh Anvari Creative Direction Period Pants Socks
Still life Photography Hedieh Anvari Creative Direction Period Pants Socks
Still life Photography Hedieh Anvari Creative Direction Period Pants Socks

Bring Them Home

100% cotton panties and white cotton socks, with hand embroidered Fou Fou and Minou.

The two proud girls, relaxing and taking care of themselves during their period.


Effortless Pleasures

Bring home Fou Fou & Minou! Keep your feet warm and your ovaries mellow.