Design thinking embedded in irreverent imagination. Crystallised by artistic direction. Powered by conceptual ideation – a creative practice by Hedieh Anvari; an admirer of the amorphous & its possibilities.
A malleable approach to creative direction and production, with a desire for a discursive space
with the view to encourage participation of a wide selection of ‘creative’ practitioners.
The priority is to bring artistic endevour and give prominance to the universal machinery of menstrual cycle,
by allowing for creative examination, creative exploration and design methods to elevate the narrative.
At times, a brief is written to cater specifically for new collaborative partnerships.
