Design thinking embedded in irreverent imagination. Crystallised by artistic direction. Powered by conceptual ideation – a creative practice by Hedieh Anvari; an admirer of the amorphous & its possibilities.
Menstrual Cycle Poster Design Series I
Numerical Design representing each phase of the menstrual cycle. A multi-phase design study
that brings menstrual cycle to the forefront of design thinking and design education.
Phasal Numeral Design ONE & TWO – ‘Testing Cycles’
A multi-phase design study and exploration of how the cycle can be represented.
The first round of the font design studies, initiated in 2019 with analysis of classical letterforms and numerics along with less conventional typefaces. This analysis was along and analysis of the visceral by journalling the different ranges of sensations that go hand in hand with menstrual cycle phases. By getting to know the specificities of each phase and philosophising about them in relation to typeface anatomy. The process became rather extensive and underwent rounds of design explorations and iterations.
Above are posters showcasing a 35 day cycle – many days longer than the generally known 28 day cycle. It is worth to note that experiencing cycles longer than 35 days are to to be discussed with your doctor.
This multi-phased process is soon due to complete another creative outcome. By Hedieh Anvari
Concept & Font Design Direction by Hedieh Anvari, Font Design assistance by Li Libo
‘Rive Gauche, Rive Droite’
The egg passage – know your left from your right.
We know by now that the release of the egg from the follicle and ovary happens and you might notice a slight pain not too dissimilar to period pain and there's a subtle rise of body tempretaure.
Ovulation alternates between the left and right ovary for about half of women and this can be detected.
Rive Gauche (left river) historically refers to the chic neighbourhoods of river Seine in Paris. This was taken as the influence and inspiration along with Yves Saint Laurent's Rive Gauche legendary logo design.
A winking reference to
A river stream from left ovarie through the Fallopian tube
On an early autumn Sunday we headed to Bricklane, London to get the attention of young women whether they would want to pose with the 'Menstruating rive gauche' t-shirt. And as a thank you for their time, they were given the t-shirt. I hope the brief interaction could impart some knowledge...
Concept, T-shirt Design & Creative Direction by Hedieh Anvari
Studio Cravings – GARMENT CRAVING
What is it that makes you, time after time returning to the same garment, among all the other carefully designed and crafted pieces bought with hard earned money?
Peculiarly, every month, on the first days of my period – the Follicular Phase, I find myself opting for white garments. Perhaps not so clever but I can't really help myself as it's soothing on some level, as I feel slightlly heated with a body temprature higher than rest of the month!
Sharp pain – Mittelschmerz – that occurs mid cycle due to the enlargement of the released egg.