Design thinking embedded in irreverent imagination. Crystallised by artistic direction. Powered by conceptual ideation – a creative practice by Hedieh Anvari; an admirer of the amorphous & its possibilities.
garment
CRAVING
What is it that makes you, time after time returning to the same garment, among all the other carefully designed and crafted pieces bought with hard earned money?
Peculiarly, every month, on the first days of my period – the Follicular Phase, I find myself opting for white garments. Perhaps not so clever but I can't really help myself as it's soothing on some level, as I feel slightlly heated with a body temprature higher than rest of the month!
Jil Sander Resort 2018
mood DRESSER
The beginning of the menstrual cycle, like the start of the spring season >> time for more crispy White and a touch of recently-picked-herb green. A green specific to newly blossom baby leaves. A true spring greenery.
–
White Tulle Trousers by Givenchy spring2018 ssense
Green Satin Squared Pointy Heels by Alyx spring2018
High-rise wide-leg jeans by MM6 Maison Margiela spring2018
White Adidas Tracks Pants by Gosha Rubchinskiy spring2018 ssense
colour of
recently picked herbs
Green Satin Squared Pointy Heels by Sally LaPointe spring2018
Maison Martin Margiela Couture 2017
vanilla WHITES
Stella McCartney faux leather ankle boots or Laurence Dacade Plume patent-leather ankle boots with Burberry Dawson cashmere turtleneck sweater with Christopher Esber white skirt.
Drawn to bright white - perhaps for the sense of peace and calm it offers.
–
Resin Button Skirt by CHRISTOPHER ESBER aw2017
Mens look JIL SANDER aw2018
white helping alleviate emotional upsets and low/high moods.
–
Frayed Woven Trench Coat by Elizabeth & James Dakotah aw2018
Ribbed Tank Gown by ALEXANDER WANG aw2018
colour of
PEACE
Two-tone leather boots by Proenza Schouler aw2018
Ribbed Tank Gown by ALEXANDER WANG aw2018
Mens look JIL SANDER aw2018
creamiest WHITES
Drawn to bright white - perhaps for
the sense of peace and calm it offers.
–
shirt and skirt by CELINE spring 2017
white t-shirt and cream trouser suit by MCQ ss2017
TOTEME crisp white cotton shirt
white helping alleviate emotional upsets.
–
Top to toe white MATERIAL TBILISI spring 2017
an indication of end of an old cycle and arrival of a new.
–
Molotov Ruffle Sleeve Dress by ELLERYLAND ss2017
colour of
TRANSITION
Layered dress by DEREK LAM spring 2017
cotton top with lacing detail JONATHAN ANDERSON ss2017
INSTAGRAM LOVE
MADE IN LONDON WITH HOPE & SMILES
COPYRIGHT ©2019 OOH ANY DAY NOW LTD. ALL RIGHTS RESERVED. GET IN TOUCH YES(AT)OOHANYDAYNOW.COM
MADE IN LONDON WITH HOPE & SMILES
COPYRIGHT ©2023 OOH ANY DAY NOW LTD. ALL RIGHTS RESERVED. Let's Chat! yes(at)oohanydaynow.com